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Meet the founders



Team member number 1

About Arif

Arif completed both his masters in Business Administration (Marketing) and a Bachelors degree (Economics) from LUMS. Following graduation, he worked for 2 years as a brand manager at Highnoon Laboratories Ltd., one of the largest pharmaceutical concerns in Pakistan. Formerly he worked for Ayesha Group of Industries as a Consultant for the implementation of ISO 9002 and Total Quality Management Systems. Arif also owns a company called KlockWork (, a leading corporate event management company. He is also CEO & Co-Founder of Smartprep (, Lahore's leading test prep organization. Arif's dedication and undieing energy brings the Nayna team together and keeps them motivated and energised!.

Arif Piracha

Co-Founder & Chief Disaster Officer
Team member number 2

About Saman

Saman is our primary fashion consultant and is involved with the designing prosess from start to finish. She completed her degree in Fashion Design in 2000 from the Pakistan School of Fashion Design (PSFD) , and since graduation has worked with some of the leading designers in the country such as Nilofer Shahid and Nicki Nina. In addition to this, Saman teaches at PSFD and also is the Creative Designer for KlockWork ( in which she has had the honour of managing Presidential set ups, as well as the decor setup for the recent visit of the Turkish President, H.E. Abdullah Gul, in Lahore.

Saman Arif

(Co-Founder & COO)